Apple's star designer Jony Ive to set up own firm

Apple's longtime design chief Jony Ive, who played a key role in the development of the iPhone and other iconic products, is leaving the tech giant to set up his own firm, Apple said Thursday. Ive will depart later this year "to form an independent design company which will count Apple among its primary clients," Apple said in a statement. Ive will pursue "personal projects" but also continue to work closely "on a range of projects with Apple," the California tech company said.

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